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S2
offers the following creative services as part of its individualized
plans for clients. These services are competitively priced and tailored
to meet client budget needs.
Content Creation | Employee
Communications | Meetings and Events
Public Relations Consultation | Speaker
Services | Web site Concepts
The Big Picture
Services include communications and social media strategy that focuses efforts on reaching the right audience, at the right time, in the right place.
Content Creation:
S2
brings extensive copywriting (or persuasive writing) experience to the diverse content types below. See portfolio page for samples.
- Advertising copy
- Brochures
- Business writing (e.g. executive memos, proposals, targeted e-mail, white papers)
- Direct Mail
- Editing/proofreading services
- Feature articles
- Flyers
- Intra/Internet articles
- Intra/Internet newsletters
- Original scripting and production of podcasts and videos
- Press materials: Biographies, releases, fact sheets, promotional photography
- Speechwriting
Employee Communications:
S2
specializes in employee communications that establish company cultural
values and enable employees to understand their unique role in the
accomplishment of organizational strategy.
- Vision, mission and values creation that help employees embody company brand identity.
- Internal executive communications plans and
tactics including
speechwriting and communiques.
- Employee events and exhibits
- Executive Town Halls
- Intranet development,
governance, promotion and metrics
- Employee recognition vehicles and contests
Meetings and
Events:
Whether the occasion calls for education, collaboration
or celebration, Shara Sokol and associates have served on the special
events teams for Radio City Music Hall, the 92nd Street Y and IBM.
Services include:
- Collaborative technology that encourages two-way conversations
- Concept and agenda development
- Feedback vehicles
- Speechwriting, scripts & speaker support
- Special Conferences - e.g. medical conferences
- Teleconferences
- Video and audio production
- Webcasts
Public Relations
Consultation:
Shara Sokol brings PR experience as in-house
counsel for Radio City Music Hall, the Saint Vincents Comprehensive
Cancer Center and the 92nd Street Y, among others.
- Issues management and research.
- Media campaigns including pitch development,
story placement, press representation, photography and press
kit creation.
- Media training
Speaker Services:
A public speaking veteran, Shara Sokol offers
her own tips of the trade for staying calm, focused and on message.
- Original lecture series creation
- Public speaking training
- Presentation development
- Speaker coordination/representation
Web site concepts:
S2
works with the industry's top web designers to offer original web site creation that includes concept, content strategy, copywriting and production. See portfolio page for current samples.
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