Writing for the web is fast becoming a required core skill, not only for communications professionals of all skill levels, but for today’s entrepreneurs.

The most effective web writers (pros AND non-pros) focus on accessibility rather than writing perfect prose. (Basic good grammar always applies.) The web is not the place for lengthy text (although a more detailed word document included as an article link for later reading never hurts). Internet users tend to browse content for key words and phrases, as well as hot-links, that are directly related to the subject matter.

This means that web copy should be simple, clean and short, and include sub-heads, bullets and other aids that facilitate browsing. It means always thinking in terms of the reader, and how you can help that person find the right information, fast.

S² President Shara Sokol gives a variety of presentations for communications professionals and non-professionals alike. Seminars and workshops, which may be in person, by teleconference or webcast, are customized to meet individual or group needs.

Presentations can include any of the following topics (and more):

• Basic through advanced web writing/editing techniques
  (Advanced workshops require writer samples.)
• Content organization and development
• “Web” grammar
• Getting to know your reader
• Effective use of fonts, graphics, hot-links and multi-media
• Writing electronic (internet-based) versus print copy
• How to keep content “fluff”-free

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