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Actually, S2 offers persuasive writing techniques for the web, and other forums. Writing for the web is now a required core skill, not only for communications professionals, but for today’s entrepreneurs interested in getting the person-to-person exposure that social media provides. The most effective copywriters (i.e. persuasive writers) focus on reader benefits and accessibility. (Basic good grammar always applies.) The web is not the place for lengthy text. Readers tend to browse content for key words and phrases, as well as links, that are directly related to the subject matter. This means that most content should be simple, clean and short, and include sub-heads, bullets and other aids that facilitate browsing. It also means always thinking in terms of the reader, and how you can help that person find the right information, fast. Real life examples Shara Sokol, S2 principal, provides lively, insightful presentations, peppered with real life examples and stories from her diverse professional experiences. (She’ll even tell you how, as a senior publicist for Radio City Music Hall, extensive audience research and focused messaging helped bring increased revenue, and new audiences, to theater’s annual holiday show, The Magnificent Christmas Spectacular featuring the famed Rockettes.) Seminars and workshops, which may be in person, by teleconference or webcast, are customized to meet individual or group needs. Shara has presented to audiences at Columbia University, New York University, WIBO (the Workshop in Business Opportunities) and the PRSA (Public Relations Society of America). |
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